TOTAL OIL AUSTRALIA - 2015 AUSTRALIAN FORMULA ONE GRAND PRIX ACTIVATION
SORTED created the Total Lubricants Zone at the 2015 Formula 1 Grand Prix in Melbourne. For the second year running SORTED brought the TOTAL OIL CHALLENGE to the event site with many upgraded features including mobile charging stations, photo/media wall and lounge area. The ‘Zone’ was a great success with over 900 consumers testing their pumping abilities on the TOTAL OIL CHALLENGE. We also leverage our contacts within Infiniti Red Bull Racing to secure an appearance by Australian F1 driver Daniel Ricciardo, completing the success of the activation.
BLOODY LONG WALK - NATIONAL SERIES
SORTED have worked on the Bloody Long Walk since its inception in 2013. This project is a great example of how we can grow your event from a smaller state event to a national series. The formula of a restricted budget with a passionate client has led to Bloody Long Walk being executed in 6 states and territories in 2016 as part of a national series supported by Woman’s Day. In 2016 we carried out 7 events which raised $1.6 million and in total The Bloody Long Walk has raised $3.4 million for the Australian Mitochondrial Disease Foundation! The Bloody Long Walk is a 35km challenge through the main cities in Australia presenting the very best of each city and coastline and is ever-growing. Incorporating 35km of signage, checkpoints and management of 25+ councils, this is no standard charity event!
G-SHOCK X BLISS N ESO PRODUCT LAUNCH
SORTED proposed a special ops theme for the G-SHOCK X BLISS N ESO Launch. This theme commanded a unique idea that amazed the crowd of celebrities, bloggers and retailers. SORTED sourced and custom made a quad-copter, along with incredible AV solutions, delivered the long-awaited watch through the front doors into an empty plinth in the centre of the room.
BANG AND OLUFSEN A2 PRODUCT LAUNCH
Bang and Olufsen are known for their premium products and SORTED delivered a premium media launch in the unique suburb of Darlinghurst, Sydney. The client indicated that the most challenging issue with a launch was to display their product in real life environments, SORTED built a ‘unit’ within an event space showcasing a bathroom, bedroom, garden, living and dining with the DJ entertainment linking to products in all areas of the open venue.
CASIO EDIFICE AUSTRALIAN FORMULA ONE GRAND PRIX ACTIVATIONS
Casio Edifice is a long term partner of Red Bull Racing. Utilising the relationship that SORTED has with Red Bull Racing, and knowledge of the Casio brand, we designed and built a racing simulator within a large watch. Providing a point of difference for Casio on the Formula One Circuit at Albert Park the Edifice simulator became a great attraction with sales increasing by 34% YOY.
MEET ME IN THE MIDDLE
SORTED worked on the inaugural Meet Me In The Middle in 2017. The first event held in Sydney was a 10km route starting simultaneously in four locations; North, South, East and West. Each route was 10km and travelled through Sydney’s most picturesque locations before ending in The Middle at Barangaroo Reserve where there was a range of craft beer and wine served. This is no ordinary fitness event. With Starlight Children’s Foundation Australia as the charity partner, SORTED came up with original and exciting ideas allowing for the incorporation of children in this event making it family friendly.